FOR IMMEDIATE RELEASE: APRIL 27, 2010
Contact: Mary S. Wolters, 864-909-1575, firstname.lastname@example.org
The Red Horse Inn SELECTED TO SHOWCASE THE MOUNTAIN REGION OF SOUTH CAROLINA IN NATIONAL AD CAMPAIGN
Landrum, SC – The Red Horse Inn has a spot on the new national ad campaign by SCPRT (South Carolina Department of Parks, Recreation and Tourism), displaying the mountain region of the state of South Carolina.
The Red Horse Inn has been selected for its beautiful mountain views to exemplify that South Carolina, known for its wonderful beach resorts, also hosts nine state parks just off scenic Highway 11 in the foothills of the Blue Ridge Mountains. The Upstate is the perfect playground for those who enjoy waterfalls, wineries, covered bridges, hiking, fishing, or white water rafting… and all of those activities are short drive from The Red Horse Inn.
"South Carolina is unique in many ways," said SCPRT director Chad Prosser. "South Carolina’s endless variety of activities, destinations and attractions – as well as reputation for hospitality – make us a natural vacation choice."
The campaign will include television, magazine and online advertising in markets east of the Mississippi River, including eight targeted spot markets.
"The message is powerful and direct," said Prosser, "The campaign showcases our strengths as a leisure destination. We’re putting a stake in the ground that says when you need a vacation, South Carolina is made for it."
In addition to debuting a South Carolina television general consumer commercial and new campaign targeting the leisure traveler, Prosser also revealed television, print and online ads delivering a dedicated golf message and incorporating the Made For Vacation message. The golf spot will air on the Golf Channel, while the print and digital ads will be distributed through golf publications and golf web sites.
Commercials featuring the Made For Vacation message appear at http://www.youtube.com/watch?v=gpmDGaMiE4U, with further tourism promotion at http://www.discoversouthcarolina.com/#video. In the first one, mountain views of The Red Horse Inn are seen as the tent unzips at time index 7.5 seconds! See also: http://www.youtube.com/user/MadeForVacation.
The new advertising campaign was developed by the Bounce Agency in Greenville. The television spots were produced by Mad Monkey, a Columbia-based film and production company. The web site is being developed by Aristotle, a nationally recognized firm that specializes in tourism web sites.
About The Red Horse Inn
In 1995, Mary and Roger Wolters purchased nearly 200 acres in the foothills of the Blue Ridge Mountains. They built six charming cottages and a main inn that houses six luxurious guest rooms, a conference center and a dining room and called it The Red Horse Inn. They functioned as the architects, designers, general contractors, and "hands on" builders for the entire project.
Located 30 minutes from Greenville and Spartanburg, SC and 30 minutes from Hendersonville, NC, it is a location of convenience for those wanting a weekend getaway, couples retreat, a romantic honeymoon vacation, wedding or an inspiring resort for those desiring a corporate retreat.
The Red Horse Inn has won numerous awards. The inn was honored as "Best Honeymoon or Anniversary Getaway" by Inn Traveler, named one of the top 25 "Best Undiscovered Incredibly Romantic Inns" by BedAndBreakfast.com, was recipient of the coveted "2008 Top 10 Romantic Inns" award from American Historic Inns, Inc., and was awarded 2008 Inns Extraordinaire "Best For Decor."
For more information about The Red Horse Inn, visit http://www.theredhorseinn.com or call 864-909-1575 for reservations.
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High or low resolution photos available upon request.